2023 Best Print Ad

First appearing in Lancaster County Magazine’s (LCM) All Things Home section of their March 2023 edition, this ad focused on enticing readers to utilize GR Mitchell’s talented design team to turn their home remodel dreams into reality. However, being situated within the pages of this special advertising section increased the challenge of overcoming ad blindness, a phenomenon where readers tend to ignore content that they know is not editorial. Let’s face it, nobody likes to admit that advertising works on them, that they’re that easily influenced. That’s why this ad took an advertorial approach, presenting its promotional message in a way that looks and feels like an objective journalistic article and less like an ad, pairing seamlessly with the editorial style of the rest of the publication. Once the reader’s attention is captured, this ad demonstrates how GR Mitchell’s design team, who takes top billing in the artwork, serves as an invaluable asset in your home remodeling journey. As Lancaster’s preferred building material supplier, the messaging includes an explanation of how GRM’s team pairs homeowners with the most qualified builders and remodelers, an approach that benefits not only homeowners but also our pro-customers in the form of highly qualified leads. To strengthen the credentials of our team beyond years of experience, readers are reminded that GR Mitchell is not only an active member of the Lancaster Building Industry Association but also has a history of earning LCM’s Best of Lancaster award for cabinetry. Aspirational imagery of a custom bath, dreamy laundry room, and high-end kitchen (serving as background) further validates the design prowess of GRM’s team.