2022 Marketing Professional of the Year

Breaking into the world of building can be a challenge, particularly when women only account for 10.9% of those working in the construction industry. With a background heavy in marketing but light in construction, when Deirdre joined GR Mitchell she made it a personal mission to become immersed in lumber and building materials supply. Traditional research paired with the development of personal relationships with manufacturer reps has helped bridge her knowledge gap and facilitated her to communicate vital information (regarding products and the economy as it relates to construction) to Lancaster’s building community. Through memberships with industry partners, like the Lancaster Building Industry Association and the Society for Marketing Professional Services (AEC) she’s been able to extend her network, expand her learning, and influence the industry from within. She’s also been able to give back by teaching others in the field how to market their businesses easily. Earlier this year, she spoke at a seminar for the Eastern Building Material Dealer’s Association on easy-to-implement marketing tactics that can make a significant impact on lead generation. Her efforts benefit the local community, as well. One of her roles at GR Mitchell is the management of charitable giving. Whether it be a material donation for a local boy scouts group, a gift basket for the hospice auction, or a monetary donation for one of many local schools, she ensures that as an organization, we’re supporting those who support us most. This extends to causes that our customers, Lancaster’s best builders, have a stake in as well.