November 3, 2023
Best Logo: A well-designed logo that is distinctive, appropriate, and simple in form, that brings awareness to the company’s brand.
This updated logo, designed by a Metzler team member, includes four bars (or, as we see them, stairs), representing the four generations of the company.
The logo was judged on first impression, creativity and attractiveness, relation to the brand, and versatility across various media applications and platforms.